Why less is more

Why less is more
“Less is more” is a common saying alluding to the fact that sometimes the simpler something is the better. Not everything needs to be elaborate and done up to be valuable. When it comes to body products we believe this to be true. The way I see it is that the shorter the ingredient list, the more of the good stuff you'll be getting. It's so common to find a product that is featuring some oil or herb and that featured ingredient is literally last on the ingredient list. Queen of Cups uses only the necessary ingredients and leaves all the rest out. No fillers, no preservatives, no carcinogens, parabens, silicone. For us it's a no brainer, I don't want to have to have 20 different ingredients to make something that can be made with 4 ingredients. The simpler the better. This is also why our products are such high quality, because they are pure and rich due to the few ingredients that they contain. Many of our products are even edible ( I don't recommend it but if your baby or child were to accidentally get some in their mouth, you won't have to worry)

Our skin is our biggest organ, it literally covers our whole body and it is interfacing with the outside environment most of the time. Our skin is permeable which means products used on the skin go into our bloodstream and bodies. If what we are putting on our skin isn't something we would eat then we must think again whether we want it on our skin, knowing it will get absorbed into our bodies. This is the lens we use when formulating and creating our products. To be honest we don't have to try too hard because it really is just second nature for us. We live in close connection to the earth, the seasons and life itself and these products are created with a certain intuition, a deep knowing of what is good and necessary and leaving the rest.

Let's take our whipped body butter for example: we use shea butter, cocoa butter, coconut oil, jojoba oil/sweet almond oil and essential oils.
I did a quick search on Etsy for some whipped body butters and it didn't take long before I found this ingredient list for a whipped body butter: fragrance oil, water, isopropyl myristate, beeswax, stearic acid, cetearyl alcohol, sunflower oil, polysorbate 60, sodium borate, disodium edta, propylparaben, methylparaben

While it's true that not all ingredients that you don't recognize right away are bad, when the majority of the list are ingredients you've probably never eaten then I would be raising an eyebrow.

We like to keep things clear, simple and understandable so that you as the customer can feel confident in the products you are using.


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